That same year, Lil Wayne was also released from the label. Regardless of Birdman's history with his artists, that didn't stop him from sharing information on how much he's been making from them. Check out the conversation below. Baby speaks on the millions he makes from his rappers' masters around the mark.
Aleia Woods Published: May 4, Filed Under: Birdman. Cash Money has been an incredibly influential label with problematic practices. But now that the label is at a turning point, change might be unavoidable. History is not kind to hip-hop record labels when their flagship artists part ways or run their course.
Death Row Records was never the same after Tupac Shakur. Murder Inc. Record label success is predicated on rising stars that mature into cash cows.
These stable artists are like core business units that provide security and allow a company to explore new ideas. But like other businesses, cash cows can preclude a company from pursuing ideas that are in its best interest. Probably not. First, Cash Money West should be focused elsewhere. Tyga is the only recent west coast Cash Money artist that has attained any mainstream success. A targeted expansion would be more successful in Miami, where Cash Money is currently headquartered.
Their success has likely influenced a number of SoundCloud rappers in the area to follow in their footsteps. The regional hip-hop scene has less mainstream attention since Miami native Rick Ross is pursuing other business interests. Birdman clearly cares more about this than he lets on. Birdman wants redemption without the humility needed to reap the benefits.
Ironically, Drake has shown how redemptions are done. This summer he brought out former foes Chris Brown and Meek Mill to perform alongside him on stage during his concerts. It showed that all the past beef is now water under the bridge. The Williamses founded Cash Money in their native New Orleans to serve as a home for hip-hop and its boisterous cousin bounce. Early recruits included producer Mannie Fresh and rapper Pimp Daddy, but their best investment was an year-old wordsmith who called himself Shrimp Daddy—later, Lil Wayne.
While rivals spent a month or so perfecting a single verse, Cash Money acts would churn out an entire album in half that time. The Williams brothers began taking meetings with several major labels, including Universal, with the help of industry veteran Wendy Day. The company also got to count Cash Money as part of its empire in market share calculations with the help of acts like Drake, Universal is now bigger than its two closest rivals combined.
That year, Hurricane Katrina swept through New Orleans. They signed Drake and Minaj in ; the pair has since released a combined nine studio albums, all platinum or better. Mannie Fresh departed over such claims in he did not reply for a request for comment , while Lil Wayne spent much of the last five years suing Cash Money over money issues amid the specter of violence.
He finally left the label as a multimillion-dollar settlement cleared the way for the release of his latest album, Tha Carter V a representative declined to make him available for an interview. To streamline future payments, Brown says Cash Money has upped the distribution fee it pays to Universal by a few points in exchange for having the record giant handle all back-office matters.
A spokesperson for Cash Money also points out that artists including Mannie Fresh and Juvenile have returned for collaborations. Neither Drake nor Universal would comment on his status.
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