Examples of strong calls to actions include:. Assume that your presentation has delivered the information needed by the audience members to move them in a direction and make your call to action definitive and instructional.
Ending your presentation on a story--especially if that story is personal or illustrates how the content presented affects others--is the best way to conclude. Many times I see companies defaulting to a case study. While a case study is good, consider how you can turn it into a meaningful story--how does or could the work being proposed influence others' lives? Creating empathy with your audience and tying the story back to points made throughout the presentation ensures your presentation will hit the mark.
One of the very best examples I have seen of this in action is the presentation given by Scott Harrison of charity:water. He starts his speech with a personal story that draws you in and ends it with a heart-wrenching story about Rachel Beckwith that you won't soon forget. You should always make sure that your quote is relevant to the topic.
You might present the information with a Powerpoint presentation, in which case your last slide could include an inspirational quote. The quote can either refer to the mission statement or somehow reinforce the ideas covered in the presentation. How long should you make your conclusion? Finally, what are some good phrases to use for ending a presentation? In conclusion, I believe that we can increase our annual revenue this year.
We can do this with a combination of increased efficiency in our production process and a more dynamic approach to lead generation.
The example above shows a good conclusion for a business presentation. However, some people believe that the term in conclusion is overused. Transition words help your audience know that your presentation is ending. Try starting your conclusion with one of these phrases:. Here are a few good ways to end a presentation using a different approach. As you can see, your conclusion does not need to be very long.
In fact, a conclusion should be short and to the point. This way, you can effectively end your presentation without rambling or adding extraneous irrelevant information.
Finally, there are a few generic phrases that people frequently use to wrap up presentations. We hope this guide helps you better understand how to end a presentation! SpeakUp resources. By Matthew Jones. The last thing people will hear and maybe the one thing people will remember is your conclusion.
How to End a Presentation: 3 Effective Methods Every presentation needs a great beginning, middle, and end. Summarize the Key Takeaways Most presenters either make an argument i. Always give the negative first, followed by the positive. You'll end on a motivating high and will maximise your chances of inspiring the audience into action.
Closing a presentation with a look back at the opening message is a popular technique. It's a neat way to round off your message, whilst simultaneously summing up the entire speech.
Do you know who's really good at this technique? Stand up comedians. They often make jokes early in the set that they unexpectedly refer back to in a different context at the end. This is known as callback comedy and it often generates the biggest laugh of the night. It's a powerful move because it creates a feeling of familiarity and camaraderie with the audience, making them feel like they're in on the joke.
The rule of three is a simple yet powerful and effective method of communication. We use it in written and spoken communications all the time did you notice I used it just then? The rule of three is the understanding that ideas, concepts and beliefs are more memorable and interesting when presented in threes. It's a very persuasive number, three. This is not the end. It is not even the beginning of the end.
But it is, perhaps, the end of the beginning. She's right. There are far more powerful ways to end your presentation. However, it might be necessary if your message is particularly complicated or your speech is a long one.
Summarising content can be a little dry — both for you and your audience. Make your summary more palatable with humour, a fascinating anecdote or interesting linguistic devices like repetition, rhyming, and the rule of three. Never end with the questions.
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